# Vizelo.ai — Vizelo.ai vs Ahrefs vs Semrush · Compare
# Source: https://vizelo.ai/compare.html
# Last reviewed: 2026-05-26

### Side-by-side

# Vizelo.ai vs the legacy stack.

Ahrefs and Semrush built the SEO category for 2015's search engine. Surfer and Frase iterated on content briefs for the click-era. The answer engines moved on. Here's what each tool actually tracks today, with no spin.

Last updated 2026-05-16 from public docs + product testing.

### The matrix

## What each tool actually does.

**Answer-engine coverage**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Google AI Overviews tracking | ✓ hourly | Partial · daily | Partial · daily | — |
| ChatGPT visibility | ✓ all engines | — | — | — |
| Perplexity visibility | ✓ | — | — | — |
| Bing Copilot | ✓ | — | — | — |
| Claude.ai | ✓ | — | — | — |
| Google Gemini | ✓ | — | — | — |

**Citation intelligence**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Per-prompt citation graph | ✓ | — | — | — |
| Competitor citation steal-list | ✓ ranked | — | — | — |
| Source-domain attribution | ✓ | Partial | Partial | — |
| Brand-mention sentiment over time | ✓ | — | Add-on | — |

**Content production**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Brief generation from demand signals | ✓ | Add-on | Add-on | ✓ |
| Schema + JSON-LD one-click ship | ✓ | — | — | Manual |
| llms.txt + AI sitemap generation | ✓ | — | — | — |
| Cannibalization detection | ✓ | ✓ | ✓ | — |

**Workflow + integration**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Slack alerts (per-prompt, real-time) | ✓ | Project-level | Project-level | — |
| Public REST API | ✓ | ✓ | ✓ | Limited |
| Webhooks | ✓ | ✓ | — | — |
| SSO (SAML / OIDC) | ✓ Scale plan | Enterprise | Enterprise | — |
| SCIM 2.0 | ✓ Scale plan | Enterprise | Enterprise | — |

**Pricing + access**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Free-forever tier | ✓ 25 prompts | — | — | — |
| 14-day trial without card | ✓ | — | — | ✓ |
| Starting price (paid) | $49/mo | $129/mo | $139.95/mo | $89/mo |

**Trust + privacy**

| Capability | Vizelo.ai | Ahrefs | Semrush | Surfer / Frase |
|---|---|---|---|---|
| Never trains on customer data | ✓ contractual | — | — | — |
| SOC 2 Type II | In progress | ✓ | ✓ | — |
| Per-customer data isolation | ✓ | ✓ | ✓ | Limited |

We update this page quarterly. If anything here is out of date for a competitor's product, tell us (hello@vizelo.ai) and we'll correct it within 48 hours — including in our favor or not.

### The honest take

## When to use what.

**01. Stay with Ahrefs / Semrush if…**
You still get most of your traffic from blue-link organic, your buyers don't research with ChatGPT, and your team's reporting muscle is built around classic SERP rank + backlink graphs. These tools are still the best in the world at that job.

**02. Add Surfer / Frase if…**
Your bottleneck is content production volume, not visibility measurement. They're cheaper than Ahrefs and excellent at structured-brief workflows. Pair with Vizelo for the visibility layer they don't cover.

**03. Use Vizelo when…**
Your buyers ask the AI engines about your category and you have no idea if you're cited, sentiment-scored, or invisible. That's a different category than legacy SEO — measuring it is what we do.

## See your numbers vs theirs.

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