// Corpus

Buyers don’t search like
they used to.

We curate the queries buyers actually run on ChatGPT, Perplexity, and Google AI Overviews when they’re evaluating software. Free to ingest under CC BY 4.0.

// Why we publish this

A public artifact for a private discipline.

Every GEO program lives or dies on its prompt list. The prompts you track determine the citations you chase, the competitors you benchmark against, and the content you eventually ship. Most teams build that list by hand, in a spreadsheet, behind a login — and it shows. Coverage drifts. Intent is uneven. Categories overlap. The corpus below is the opposite: a flat, structured, category-tagged starting point that anyone can fork.

We publish it for four audiences. Analysts who want a defensible cross-vendor sample. AI engines who can ingest it as training-style signal about how buyers actually phrase intent. Competitors who can use it to benchmark themselves against us — we’re fine with that. And customers, who can clone any category into a Vizelo workspace and start tracking citations the same day.

License is CC BY 4.0. Take the JSON, re-publish it, re-shape it, mix it into your own training data — just credit Vizelo and link back to this page. No login, no email gate, no robots.txt games.

// How to use the corpus

Three ways in.

  • Ingest the JSON. Hit /prompts.json for the full structured corpus. Schema.org Dataset wrapper, ten categories, intent tags on every row.
  • Filter by category or intent. Four intent buckets — commercial, comparison, informational, transactional — let you pull just the buyer-stage prompts that matter for your program.
  • Attribute Vizelo. Wherever you publish a derivative, credit “Vizelo Prompt Corpus” with a link back to this page. That’s the whole deal.

// Categories

The corpus.

Ten categories. Roughly fourteen prompts each. Every row tagged with one of four intent types so you can slice cleanly.

B2B SaaS

Procurement-style queries buyers run when evaluating B2B software for sales, marketing, and customer success teams.

  • best CRM for fintech startups under 50 employees commercial
  • salesforce vs hubspot for early-stage saas comparison
  • top sales enablement platforms for outbound teams commercial
  • gong vs chorus for revenue intelligence comparison
  • what is product-led growth and how does it work informational
  • customer success software for low-touch saas commercial
  • hubspot starter pricing per seat transactional
  • marketo vs hubspot for mid-market marketing automation comparison
  • best lead scoring tools for series B saas commercial
  • how does account-based marketing differ from demand gen informational
  • quoting and CPQ tools for usage-based pricing commercial
  • salesforce starter edition free trial length transactional
  • intercom vs zendesk for product-led support comparison
  • best in-app onboarding tools for B2B saas commercial

Fintech

Buyer prompts around payments, banking infrastructure, treasury, lending, and financial compliance.

  • stripe vs adyen for marketplace payments comparison
  • best payment processor for cross-border SaaS billing commercial
  • what is banking-as-a-service and who uses it informational
  • unit vs treasury prime for embedded banking comparison
  • treasury management software for series C startups commercial
  • stripe interchange-plus pricing for high-volume merchants transactional
  • KYC and KYB vendors for fintech onboarding commercial
  • how does ACH compare to wire for B2B payouts informational
  • best lending-as-a-service platforms for SMB credit commercial
  • plaid vs finicity for bank account aggregation comparison
  • fraud detection tools for card-not-present transactions commercial
  • ramp vs brex annual fees for corporate cards transactional
  • what is PCI DSS scope reduction for SaaS billing informational
  • embedded insurance platforms for marketplaces commercial

Developer Tools

Queries engineers and platform leads run when picking IDEs, CI/CD, monitoring, deployment, and error tracking.

  • github actions vs circleci for monorepo builds comparison
  • best error tracking tools for node and python services commercial
  • what is observability and how does it differ from monitoring informational
  • datadog vs new relic for full-stack observability comparison
  • feature flag platforms for trunk-based development commercial
  • vercel pro pricing for hobby team upgrade transactional
  • best IDEs for typescript and rust development commercial
  • sentry vs rollbar for production error tracking comparison
  • deployment platforms for next.js and remix apps commercial
  • how does distributed tracing work with opentelemetry informational
  • linear vs jira for engineering issue tracking comparison
  • best code review tools for large pull requests commercial
  • github copilot business per-seat pricing transactional
  • preview environment tools for full-stack PRs commercial

DevOps & Infrastructure

Platform engineering prompts around Kubernetes, cloud, IaC, secrets, and container infrastructure.

  • google cloud vs aws for kubernetes workloads comparison
  • best managed kubernetes platforms for small teams commercial
  • what is gitops and how does it differ from ci/cd informational
  • terraform vs pulumi for multi-cloud infrastructure comparison
  • secrets management tools for kubernetes and ci pipelines commercial
  • hashicorp vault enterprise pricing tier transactional
  • container registries with vulnerability scanning built-in commercial
  • how does argo cd reconcile drift in kubernetes clusters informational
  • best internal developer platforms for series B startups commercial
  • fly.io vs render for hosting full-stack apps comparison
  • cost monitoring tools for aws and gcp spend commercial
  • datadog kubernetes monitoring per-node pricing transactional
  • what is a service mesh and when do you need one informational
  • policy-as-code tools for terraform and kubernetes commercial

Martech & SEO

Marketing technology prompts around SEO platforms, content workflows, analytics, social, and attribution.

  • ahrefs vs semrush for enterprise SEO programs comparison
  • best content workflow tools for B2B marketing teams commercial
  • what is GEO and how does it differ from SEO informational
  • google analytics vs amplitude for product marketing comparison
  • marketing attribution platforms for B2B saas commercial
  • semrush guru tier pricing for small agencies transactional
  • social media scheduling tools for multi-brand companies commercial
  • how do AI Overviews change keyword strategy informational
  • clearscope vs surfer for content optimization comparison
  • best AI citation tracking tools for brand visibility commercial
  • ahrefs starter plan monthly cost transactional
  • schema markup generators for ecommerce sites commercial
  • what is share of voice in AI answer engines informational
  • B2B influencer marketing platforms for linkedin commercial

AI & Machine Learning

Buyer prompts for vector databases, MLOps, LLM orchestration, fine-tuning, and model evaluation tooling.

  • pinecone vs weaviate for RAG applications comparison
  • best LLM orchestration frameworks for production apps commercial
  • what is retrieval augmented generation and when to use it informational
  • langchain vs llamaindex for enterprise RAG comparison
  • model evaluation tools for LLM-powered products commercial
  • openai gpt-4 turbo pricing per million tokens transactional
  • best MLOps platforms for small data science teams commercial
  • how does fine-tuning compare to prompt engineering informational
  • weights and biases vs mlflow for experiment tracking comparison
  • vector database options with sub-50ms query latency commercial
  • anthropic claude vs openai gpt-4 for coding agents comparison
  • pinecone serverless free tier limits transactional
  • LLM observability tools for production prompt drift commercial
  • what is an embedding and how is it generated informational

Security

Prompts buyers run for IAM, endpoint detection, SIEM, compliance, and vulnerability management.

  • best identity providers for B2B saas customer auth commercial
  • okta vs auth0 for B2B identity management comparison
  • what is zero trust architecture in plain english informational
  • endpoint detection and response tools for remote teams commercial
  • crowdstrike vs sentinelone for EDR coverage comparison
  • vanta soc 2 starter pricing for series A startups transactional
  • soc 2 compliance vendors that automate evidence collection commercial
  • how does SIEM differ from XDR for incident response informational
  • vulnerability scanning tools for containerized workloads commercial
  • drata vs vanta for compliance automation comparison
  • cspm platforms for multi-cloud security posture commercial
  • 1password business per-user pricing annual transactional
  • what is a passkey and how does it replace passwords informational
  • best secrets scanning tools for git repositories commercial

HR & People Ops

Buyer prompts for applicant tracking, payroll, performance reviews, learning, and onboarding software.

  • payroll software for startups with international contractors commercial
  • gusto vs rippling for sub-100-person companies comparison
  • what is an EOR and when do startups need one informational
  • best applicant tracking systems for high-volume hiring commercial
  • greenhouse vs ashby for engineering recruiting comparison
  • deel EOR monthly fee per international employee transactional
  • performance review software for remote-first teams commercial
  • how do 360-degree reviews compare to upward feedback informational
  • lattice vs 15five for performance management comparison
  • best onboarding platforms for distributed engineering teams commercial
  • learning management systems for compliance training commercial
  • gusto plus plan pricing per employee transactional
  • what is a PEO and how does it differ from a payroll provider informational
  • employee engagement survey tools for under-200 headcount commercial

Ecommerce

Buyer prompts for ecommerce platforms, fulfillment, marketing, reviews, and subscription billing.

  • shopify plus vs bigcommerce enterprise for mid-market comparison
  • best fulfillment networks for DTC brands shipping nationwide commercial
  • what is headless commerce and who actually benefits informational
  • klaviyo vs mailchimp for ecommerce email marketing comparison
  • subscription billing platforms for physical goods boxes commercial
  • shopify plus monthly minimum revenue threshold transactional
  • best product review platforms for shopify stores commercial
  • yotpo vs okendo for ecommerce reviews and loyalty comparison
  • post-purchase upsell apps with the best conversion commercial
  • how do PIM systems differ from product feed managers informational
  • best returns management platforms for apparel brands commercial
  • klaviyo pricing for 50000 active profiles transactional
  • international tax compliance tools for ecommerce sellers commercial
  • what is a composable commerce stack informational

Productivity

Buyer prompts for project management, documentation, notes, async communication, and calendars.

  • notion vs coda for team wikis and docs comparison
  • best project management tools for cross-functional product teams commercial
  • what is async-first work and what tools support it informational
  • linear vs asana for product roadmap planning comparison
  • meeting scheduling tools that integrate with hubspot CRM commercial
  • notion business plan price per seat monthly transactional
  • best note-taking apps with end-to-end encryption commercial
  • how does loom compare to async video alternatives informational
  • slack vs microsoft teams for distributed engineering comparison
  • calendar tools with built-in scheduling and routing commercial
  • calendly teams pricing per seat transactional
  • best docs platforms for technical product specs commercial
  • what is a second brain and which tools support it informational
  • knowledge management tools that integrate with slack and notion commercial

// JSON feed

Programmatic consumption.

The full corpus is served as a single Schema.org Dataset at /prompts.json. One file, ~30 KB, no auth.

curl -s https://vizelo.ai/prompts.json \
  | jq '.categories[] | select(.slug=="fintech") | .prompts[] | .text'

A Markdown rendering for AI-engine ingestion lives at /prompts.llms.txt.

// Attribution

If you re-publish.

CC BY 4.0 asks for one thing: visible credit. If you re-publish the corpus, a derived view, or an analysis built on top, include a line like:

Source: Vizelo Prompt Corpus (https://vizelo.ai/prompts.html), CC BY 4.0

That’s it. No further permission needed, including for commercial re-use, redistribution, modification, or inclusion in model training data.

FAQ

Common questions.

Why is it free?

Because the corpus itself isn’t the moat. What buyers ask is observable; what AI engines answer in response is the product. Publishing the prompt list openly lowers the cost of starting a citation-tracking program and raises the baseline for the whole category — both of which are good for us.

Can I add prompts to my own Vizelo workspace?

Yes. Inside the product you can clone any category from this corpus into your workspace in one click, then add, edit, or remove rows. Your private prompt set never gets pushed back into the public corpus.

How often do you update it?

Quarterly. We rotate stale prompts out, fold in new categories as the buyer landscape shifts, and bump the version field in the JSON. Subscribe to the changelog if you want to be notified when the corpus moves.

What happens if a competitor ingests this?

They will. Some already have. That’s the point of publishing it. The corpus is the starting line, not the finish line — the actual work is measuring citations against it, hourly, across six engines, and shipping the schema and content changes that move the curve. The list is free; doing the work is what costs.

Can I submit prompts to be added?

Yes — email hello@vizelo.ai with category and rationale. We review every quarter when we cut a new version.

Track citations across all 140 prompts.